Index — 2023 / 2026
Selected projects.
Six projects across brand strategy, merchandising and fashion design. Tap any to open it full-frame.
04 · Brand Strategy · 2025
Ferragamo
Brand Audit & Strategy
BCG Matrix analysis revealing no 'stars' in the portfolio, with a recommendation for rationalisation and phygital marketing that builds off the Salvatore Ferragamo Museum to re-engage Gen Z and mature luxury consumers.
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