About — Donika Osmani

Bio
Born in Sudan and raised bouncing around the globe — Namibia, Malawi, North Korea, Italy — 42 countries in 22 years. The mileage has made me open-minded, analytical and quietly creative, with a habit of looking for beauty in the smallest things.
Most evenings I cook traditional Iranian rice pudding, picked up after visiting my father who worked there for a year. To relax, I do Japanese sashiko embroidery. With friends I run a small multicultural recipe swap — I've taught foreign hands how to make my mum's classic New Year's breakfast and learned to make masala chai in return. My obsession with coffee makes me very Italian.
I trace my driven mindset to my mum, who left her home as a refugee and returned to become the first woman to receive inheritance in the form of land. The nerdier hobbies come from my older brother, who taught me to play video games and code — probably why I'm obsessed with Excel.
The Route
A handful of the stops along the way. The plane keeps moving; the destination, eventually, is Italy.
Capabilities
Merchandising & Buying
Collection planning, SKU management, price architecture, sell-in / sell-out analysis, visual merchandising, linesheet development, purchase order management.
Brand & Marketing
Brand audits, BCG matrix analysis, competitive benchmarking, positioning, campaign development.
Fashion Design
Techpacks, fashion illustration, moodboards, collection development, colour & materials direction.
Retail & Strategy
Assortment planning, retail analysis, contemporary luxury positioning, commercial strategy.
Languages
English (native), Albanian (native), Italian (B2, CILS certified).
Tools
Excel·Adobe InDesign·Illustrator·Photoshop·PowerPoint·Figma·Procreate·WordPress